Facebook Application – The Most Used Procedure

It is a great wonder to people of how Facebook measures its application popularity. Due to the many applications hosted, the procedure that is used to measure the popularity is puzzling.Recently Facebook has updated the Application Directory Matrix so as to get clearer and more accurate statistics. If you own a Facebook application, then you must be having the question on how you can measure the popularity more accurately. Many developers are having this concerns and the Facebook application development team is tirelessly working on this. Their drive is for them to provide more accurate and better results to this concern. Below are some of the aspects put in mind to measure the popularity of a Facebook application: They look at the activities carried out monthly by active users. Before this, they would look at the daily engagement which has now been transformed to a monthly aspect. Facebook will come up with a seven day and monthly matrix which will track the use of the application on a weekly and monthly period. This one creates more sense and is a wise step than the previous one that carried its operations on the daily base aspect. The new matrix tracked on a weekly basis comprise of: Number of views done per week Number of API calls done per week comprising the unique users The total active users per week and month The HTTP requests and FBML’s rendered for the canvas page The mentioned metrics are still in the Facebook applicationsdevelopment area but will be available as soon as possible to the public. Apart from the above metrics the developers have found more interesting ways to provide their clients with User Tracking and Cultural Understanding. Facebook application development will create an application with the following metric: 1. Show the number of Installations of a particular application. This is to assist in the prediction of the overall performance of the application to be created. 2. Provide the number of installations made per week and month. In case one is intending to run campaigns with the application, then this will create an idea of the outcome. 3. A demographic installation of the particular FB application will be available. This will show the city, country and also continent that the application has been installed. This is great for those who want to create impact to a certain area.